Radisson Hotels & Resorts, a leading, global hotel company, operates, manages and franchises full-service hotels and resorts worldwide. From its franchise partners and strategic allies, to every manager and employee at every hotel, the Radisson organization is committed to providing personalized, professional guest service and "Genuine Hospitality" at every point of guest contact in 435 hotels, representing more than 102,000 guest rooms in 61 countries.

Radisson is pursuing a vision supported by strategies and structures that defines the company as a global leader distinguished by: Great Places in Great Places -- Having the right hotels in the right markets with a dedicated new division to develop owned and managed hotels, supplementing growth through high quality franchise locations.

Faced with today's new business environment, accelerated industry consolidation and changing customer expectations, the leadership of Radisson re-examined everything it does. Under the leadership of Bjorn Gullaksen, executive vice president and brand leader for Radisson Hotels & Resorts, the company has implemented a new business model and charted a new direction for the brand that will keep it ahead of the curve.

Radisson is committed to change and innovation in all key areas including its growth strategy, operations, franchising, sales and marketing, and technology, to operate with maximum effectiveness in a highly competitive business environment. Radisson has achieved a global presence by expanding into new markets around the world. The company is solidifying its position by focusing on total guest satisfaction, industry-leading loyalty programs and extensive customer relationship programs. For investors and hotel operators, Radisson offers a variety of sophisticated management systems and business building tools in such areas as reservations delivery including emerging areas of electronic commerce, customer rewards, sales and marketing, operations, training and public relations, to foster the success of its hotels.

As part of its focus on total guest satisfaction, Radisson offers one of the hospitality industry's most dynamic guest relations training programs called 'Yes, I Can!' This program translates the core of the company's service philosophy for hospitality excellence to the front-line service employees in Radisson operations worldwide. After more than a decade, 'Yes I Can!' has become a central part of the Radisson culture, creating a point of difference for the brand in the manner with which customers are served.

Rewarding Guests

Radisson Gold Rewards offers guests the opportunity to earn and redeem Gold Points within an exclusive network of leading brands. Members earn Gold Points and redeem the points for free night stays, airline miles, luxury cruises, merchandise, meals, and more. Radisson Gold Rewards is a partner of the Gold Points Rewards network which also includes many of Carlson's brands such as T.G.I. Friday's family of restaurants, Country Inns & Suites By Carlson, Park Plaza hotels, Park Inn hotels, and Radisson Seven Seas Cruises. In addition, other major national partners include Thrifty Car Rental, The Flower Club and FTD.COM.

E-commerce Leadership Radisson's award-winning Web site offers an enhanced reservations process and online personalization features to help more Web users shop for a hotel, make or change a reservation or plan an event at any Radisson hotel worldwide. An enhanced reservations process allows Web more options when searching for a Radisson hotel. Radisson.com offers more search flexibility with less repeated steps, and retains booking preferences making the overall online reservation process more efficient and easier to use. For those guests who are looking for additional value and amenities, the Radisson Web site highlights various special offers throughout the site based on guest preferences. Special offers are value-added hotel packages that include a special room rate and amenities such as theater tickets, tours, shopping coupons or other amenities.

Radisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements, licensing and through embracing partnerships with existing hotel companies. Examples of the company's highly successful partnerships include Rezidor SAS Hospitality's development of Radisson SAS hotels and three other Carlson hotel brands in Europe, the Middle East and Africa, and Radisson Edwardian Hotels in the United Kingdom.

Global presence and expansion into new markets is a key part of Radisson's heritage. Radisson opened the first American-managed hotel in Moscow and today has several locations throughout Eastern Europe. Radisson's recent entry into the United Arab Emirates, Lebanon and Saudi Arabia in December 2002, expanded the brand's global presence to 61 countries. Radisson Hotels & Resorts, with headquarters in Minneapolis, Minn., is one of the lodging brands of Carlson Hotels Worldwide. Carlson Hotels Worldwide is part of Carlson Hospitality Worldwide which is one of the primary operating groups of Carlson Companies, Inc., one of America's largest privately-owned corporations. Radisson hotels are named after the famous French explorer, Pierre Esprit Radisson, who visited many parts of the Upper Midwest and Canada during the 17th century.

www.radisson.com